I would like to introduce myself to you and tell you a little about how I came to be a teacher of The Three Principles. My name is Samantha Hurst, also known as The Artist Coach.  As someone who has had profound changes occur from looking in the direction of The Three Principles I found I had a calling to begin sharing them in 2014.


Previous to this I had been a seeker for most of my life, having lived all over the world searching for something that I eventually found sat at home in Essex, England on a rainy Tuesday evening.  I had been a therapist for many years and had trained in natural health care and owned a thriving clinic called The Rainbow Rooms but during this time I found myself suffering from my own mental health issues, this came as a complete surprise when I woke up one day in 2008 in a state of breakdown.


I then spent my time trying to fix myself with little relief. This went on for almost 7 years, then one day in February 2014 I had a profound insight that showed me how all of my experiences were coming from thought.  What I saw was pre concept, pre experience and pre psychology.  At last I had touched upon the truth of who I was and could feel deep shifts happening within my consciousness.  After this initial insight life was different.  I could see I did not believe what I thought anymore and I continued my exploration of The Three Principles.


One of the things I realised was that my past of seeking and searching had taken me away from my true nature. I always thought I was broken and needed to be fixed, what I did not realise was that who I was could never be broken, I was peace, love and wisdom, I always had been.


From that point on I have been teaching and creating artworks to share what I have seen from my own wisdom and experience.  This is constantly evolving with many other shifts and insights along the way. My desire is to now help others see the truth of who they are via the principles behind life, to help them call off the search for something that they already possess.  


I believe that this understanding will be revolutionary in the field of mental health and wellbeing and is now being taught in schools and prisons in the UK and across the world. I now teach privately and speak at events, webinars and conferences as well as host my own groups online and face to face in my home. I am also a mentor for coaching courses here and in Europe, including the Inner Wisdom Training in Denmark and When Women speak in the UK.


If you would like to find out more then please do not hesitate to get in touch.  

With Love

Sam x




“Art washes away from the soul the dust of everyday life.”

Pablo Picasso 

"Thought storms will always pass if left alone, and then the light of wisdom will break through with helpful thinking and feelings that connect us to life."


Dicken Bettinger



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